The Best-sellers usually have some property in common - titles like "Getting Started", "30 Day Road Map", "…. In 1 Minute" or cover art that have no more than 3 colors. (It is a psychological thing.) The most important thing here is to look for the reviews of the product. This is where the emotionally charged customers tell you exactly what they like or do not like in the product. Again, give them more of what they want and less of what they do not. Another way is not to gather the information through research yourself but to ask the writers their opinions on topics - especially what the customers want to know. You can have that recorded in audio or transcribed and sold off as your main or bonus product. Chances are, there are some books out there that already have what you are looking for, gathering dust due to poor marketing. Get in touch with the author and ask if you could buy the Rights to the book that will allow you to change its cover, title and if possible even the author's name. For instance, Ewe told us at the seminar that he would blast his name everywhere from Web Banners to special reports to establish himself as an expert in the readers' minds subconsciously. The first two may seem trivial at first, but it is proven that the cover art compels while the titles sell not the content. Sure, a book may have good content but changing its title may increase sales by more than 200%.
Thursday, February 19, 2009
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